This trade promotion in 300+ Australian Stores rewarded Bunnings PowerPass members with the chance to win a new Dark Label Volkswagen Amarok.

The Band managed the partnership, the photo shoot, artwork production, in-store and online materials development and production, the leveraging process at stores, management of legal terms and conditions, winner draw, and prize awarding.

Trade customers were informed via EDMs and store messaging exclusive to the Trade Department, each PowerPass member received the chance to win the Dark Label Amarok, with up to 50 entries during the promotion, an entry for every $150 spent at Bunnings during the promotional period.

Volkswagen offered exclusive purchase benefits to PowerPass members, including $1,000 off the purchase prize of a Volkswagen Amarok, for the duration of the promotion.

The collaboration rewarded Bunnings trade customer loyalty, and increased PowerPass memberships for Bunnings; and increased opt-in leads as well as vehicle sales for Volkswagen.