This successful trade promotion in 300+ Australian Stores rewarded Bunnings PowerPass members with the chance to win the vehicle of their choice, a Volkswagen Amarok or Volkswagen Transporter.

The Band managed the partnership, the photo shoot, artwork production, in-store and online materials development and production, the leveraging process at stores, management of legal terms and conditions, winner draw, and prize awarding.

Volkswagen offered exclusive purchase benefits to Bunnings PowerPass members for the duration of the promotion. Volkswagen staff were able to leverage their involvement during Tradie Breakfasts and showcase vehicles at key Bunnings Trade events, as well as grow their customer database with opt-ins from new customers interested in learning more about VW Commercial Vehicles.

During the promotional period vehicle sales for Volkswagen increased as did in-store average spends at Bunnings.