This promotion was developed to support the launch of the Bunnings PowerPass APP to customers. The objective was to drive use of the app and encourage Bunnings Trade Customers to use the features of the App including “self scan products, skip the queues, create job lists,” to make purchases.
With every purchase and a registration online to enter trade customers received a chance to WIN 1 of 4 HP SPECTRE x360 powered by WINDOWS laptops. One Microsoft HP Windows Prize was drawn each week over 4 weeks, to drive customers to use their Bunnings PowerPass App for purchasing.
HP were able to demonstrate “work and play on the go with windows & the HP Spectre x360” during the promotion, showcasing features related to connectivity and battery life, security and the use of digital pens and drawing.
The Band created the concept, managed Terms and Conditions, Legal Permits and Draws, Artwork Development for this promotion included Full colour double-sided Tear Sheet Pads at Trade Counters, Promotional Posters, as well as targeted EDMs, website banners and digital marketing support.