Australians love travelling to Hawaii and Outrigger Resorts provide authentic Hawaiian themed accommodation, with local culture and music, in incredible ocean front locations.
To profile the iconic “Outrigger Resorts” properties, The Band created an appealing promotional concept to “Win A Trip to Hawaii” in conjunction with Priceline Pharmacy who were keen to reward their Sister Club members.
The bright tropical artwork provided high contrast to Priceline’s pink colours, and was designed to appeal to their mainly female audience. In addition to showcasing imagery of the view from Outrigger on the Beach Resort, we also invited Sister Club members to enjoy exclusive accommodation offers from Outrigger Resorts.
Social media , EDMs, the website and in-store materials delivered the opportunity in store and online to a new Australian audience of customers. Showcasing the warmth of Hawaiian imagery also had strong visual appeal during the cool winter weather.