The WIN A LONG WEEKEND TO WAIKIKI SurfStitch promotion linked to a classic summer long weekend to Outrigger Waikiki Beach Resort, flying Hawaiian Airlines, where winners could celebrate Australia Day “Hawaiian style” at “Dukes.”
SurfStitch, Australia’s favourite source of coastal fashion and apparel for men and women, and their sophisticated digital platform, was chosen as the Australian marketing partner for Outrigger Resorts.
The artwork featured consistent graphics of the turquoise blue Waikiki ocean view from Outrigger Waikiki Beach Resort and red feature fonts to cut through the clutter of Australia’s busiest retail, summer holiday and festive time of year.
The digital promotion kept Outrigger Resorts top of mind for Australians travelling to Hawaii, built a database, and promoted the Voyager 47 Club at Outrigger Waikiki Beach Resort where guests enjoyed 4 nights in a partial ocean view room with Club Voyager food and beverage benefits.
The promotion was authentically Hawaiian with two local culture experts, Outrigger Resorts and Hawaiian Airlines, working and branding together to deliver the prize. Hawaiian Airlines provided the return air flights for the prize winner and guest.
Our participating partners were SurfStitch, Outrigger Resorts and Hawaiian Airlines.