Bunnings PowerPass members had the chance to WIN a Holden Colorado and take advantage of an Exclusive Offer on Accessories purchased during the extended promotional period.
The Band managed the promotion including Legal Terms and Conditions, Artwork, Print Production, Dealer Liaison and promotion management.
The promotion featured on point of sale in Bunnings Warehouse trade areas, retail stores and digital online. Bunnings Trade hosted the competition page on the website, which also featured promotional tiles and banners. Digital eDMs communicated entry opportunities and reminders to register for a chance to win.
With lockdown restrictions due to COVID19 across New Zealand, it was a very happy day when the excited winner could finally take delivery of the Holden Colorado. This vehicle was probably the last given away in the world due to the Holden brand closure in Australia and New Zealand.
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