The Band teamed Volkswagen and Priceline, Australia’s leading health and wellbeing retailer, for Priceline Sister Club’s relaunch celebrations, “Win a Volkswagen T-Cross with the new Sister Club!”
The brand alliance was strong and provided an outstanding database opportunity to market the newly launched T-Cross SUV to Priceline’s Sister Club members.
Co-branded advertising was supported on television and radio, featuring Priceline’s Brand Ambassador Chrissie Swan, with point of sale in stores.
The promotion increased sales by rewarding spend and Sister Club Consumers received automatic entries into the draw when they shopped at Priceline Pharmacy in store and online.
Digital marketing, including website banners and tiles, social posts and eDMS drove traffic to learn more about the T-Cross on Volkswagen’s website, and a lucky winner who had shopped at Priceline Pharmacy’s Bundaberg Store during the promotional period took home a brand new Volkswagen T-Cross.