This trade promotion rewarded Bunnings PowerPass New Zealand members with the chance to win a Mercedes-Benz X-Class Ute or Vito Van.
It showcased the X-Class to trade customers in stores to attract new vehicle orders and provide special offers to PowerPass and Trade Account members including $1000 bonus exclusive accessories.
The Band produced the concept and photoshoot for imagery. The artwork featured on the website, and was supported by digital EDMs. In-store marketing collateral included brochures and posters at Trade Counters, as well as in store display activations and special events during the promotional period.
The Band also managed legal permits, terms and conditions, dealer liaison and management, prize awarding and delivery.