Find Your Beautiful
The Band brought Priceline and P&O Cruises together for a Promotion celebrating “Find Your Beautiful” in Priceline Pharmacy stores.
Branding appeared through the national network of Priceline stores. Imagery featured on aisle invaders, in-store screens, catalogues, the internet, on EDMs, and wobblers. It also featured on Magazine advertising celebrating the promotion.
The opportunity to win one of two P&O Cruises attracted a huge audience to the promotion, encouraging increased in store spend as well as celebrating this month of beauty at Priceline.