We worked closely with Outrigger Resorts and partners DISCOVERY Loyalty and Fiji Airways to create an amazing 7 night prize staying at both Outrigger Resorts Fijian properties – Outrigger Fiji Beach Resort and the Exclusive Castaway Island.
The focus of the prize is authenticity – with a local DISCOVERY experience included to celebrate Fijian culture and true immersion at each of the Outrigger Fiji properties.
The vibrant promotional artwork was tropical featuring “Send Me to Fiji” as the call to action with a Palm Tree design. Fijian imagery from Outrigger Resorts featured “cocktails”, “ ‘BULA” written in the sand” and a stunning aerial image of “Castaway Island,” all designed to appear as photo postcards showcasing the stunning holiday destination.
Our objectives achieved included increasing Brand Awareness and Data Acquisition.
The Band organised creative design, concept management, media spend on nine.com.au and promotional channels management. The team organised Terms and Conditions, sourced government permits, built digital advertising, supported by EDM, created a “send me to Fiji” campaign website and delivered promotional fulfilment.
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