The Band worked closely to build a Promotion that would help celebrate Active Living for Lorna Jane’s valued tribe, and reward them with a significant prize.
We teamed Peppers Hotels international Bali property – Peppers Seminyak Resort, with this giveaway for it’s active living program and the significant lifestyle amenities it had, including breakfasts and meals, but more uniquely, their Spa and fitness centre and unique benefits like a Gym session trained by Indonesia’s world champion body builder. Lorna Jane complemented the prize with a wardrobe voucher!
The promotional engagement took place through social media channels, EDM support, online website tiles, and via point of sale on counters in Australian stores.
Customers all had the chance to “WIN the Ultimate Escape to Bali at the luxurious Peppers Seminyak Resort’
Bringing the two brands, Lorna Jane and Peppers together, combining active inspiration and travel with a chance to win resonated with both brand audiences.
The Promotion delivered more than brand awareness for Peppers Hotels. It delivered some serious social swag in the form of thousands of new @peppershotels followers on Instagram. Meanwhile, @lornajaneactive showed significant growth to their instagram followers in the same period.