This Bunnings PowerPass promotion gave Trade Account and PowerPass members the opportunity to win their choice of Isuzu D-Max Ute or MU-X Wagon.
Isuzu were able to communicate special limited time offers for PowerPass members via Digital marketing during the promotional period.
In store advertising included brochures, posters and counter stands at Bunnings Trade counters.
The activity was supported with an EDM schedule, print advertising in Trade specific publications, in-store display activation and Bunnings Trade Shows. The promotion enabled Bunnings to reward loyalty and Isuzu to generate vehicle sales from new potential customers.
The Band coordinated the concept, photographic shoot, artwork liaison, copy, print production, management, legal permits, Terms and Conditions and the prize draw.