This Promotion was targeted primarily at Bunnings PowerPass customers providing them with a chance to win one of five Microsoft Surface Pro Prize Packs including a 12 month subscription to Office 365.
The promotion was designed for Microsoft to gain a captive audience with Bunnings PowerPass customers, allowing them the exclusive opportunity to communicate directly through digital marketing efforts during the promotional period.
The promotion was supported by the Bunnings Trade in-store collateral and their EDM schedule which is deployed to a growing database (further creating brand awareness) and generating database acquisition opportunities for Microsoft.
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